Watania Takaful embarked on a ambitious growthjourney in which creating empowermnet of young Emirati nationals was one of the key drivers. While emiratisation is a standard commitment of all emirati companies, it was important for us to demonstrate the tremendous growth opportunities that lie in the Takaful sector which is expected to grow 22% year-on-year as per (Source). This campaign was successful in exceeding the HR targets set for 2023-24 by 35%.