OQGN is Oman’s exclusive gas transportation network. In 2023, OQGN was going for an IPO, which would be the biggest ever capital market issuance in Oman. We were entrusted with creating the brand story, narratives, launch campaign and all the communications leading up to the most successful IPO in Oman’s history. We positioned OQGN as an every enabler, an unseen force that powers peoples lives. This created a relevance for the brand, and an emotional appeal that lead us to the IPO. The response was phenomenal.